Rupert White of Law Society Gazette has another significant piece which deals with blogging and online libel.
He expands on an issue dealt with in a previous post of mine namely that Jupiter Research found that only 24% of web users contribute to blogs, websites or online forums unprompted but have a disproportionate influence over the opinions of consumers. Rupert managed to interview Julian Smith, an analyst at Jupiter Research.
What Rupert does mention (which I did not) regarding Jupiter's research is "...But perhaps worst of all is that, contrary to tradition where companies might be libelled by other firms or by media organs, now it is the little man who is capable of drastically affecting a brand...These people are generally not worth suing, Mr Smith said, so companies might be better advised to both reach out to the consumer community to directly address allegations it feels are unfounded, or work with the disgruntled commentators to find an agreed solution."
As I keep on emphasising, power is shifting to the individual due to the ease of publication from anyone. Why sue in the Courts when the remedy is not going to give satisfaction? This issue of blogging and online communities is going to get bigger.