"......Many companies are still terrified by the idea of blogging. The interactive nature of blogs means customers can say what they want about a company and ask awkward questions.
Companies also fear what their employees might say and that corporate blogs will attract special-interest groups keen to attack a corporation.
“Corporations being corporations there is a lot of fear about doing something for the first time,” said Mark Rogers, chief executive of Market Sentinel, a company specialising in corporate reputations on the web. “This has led to a weird situation where companies are not punching their weight online.”"