Some interesting news on the ABA Journal.
As they write:
"A new magazine focused on women lawyers and their practices "Sue: For Women in Litigation" is set to debut in January.
The legal tabloid Above the Law first blogged about the magazine in August when it got hold of some of the publication's early focus group data. Back then, the magazine was toying with names. ATL devised a poll in which it asked its readers to vote on which proposed name was worst. "Trial Mama" won the reader poll.
But in the comments section of the post, one reader wrote in a suggestion, "Sue."
Turns out Chere Estrin, a paralegal administrator turned law firm staffing entrepreneur, was also reading. And she was inspired by anonymous commenter No. 33.
Estrin says the ATL attention, while embarrassing, turned out to be a valuable source of feedback.
Estrin hopes the magazine, which is set to come out six times a year in print and PDF downloadable format for a $49 annual subscription, serves a niche audience.
"We wanted something very fresh," Estrin says. "We wanted something that was a little lighter than some of the heavier issues.