One of the latest trends amongst web users is to put weblogs(or blogs) online. While the legal profession has seen a few new blogs appear within the past 6 months, frankly there are still only a small number which may be partly due to the fact there is mystic about what blogs are and what purpose they serve.
This post seeks to provide further guidance on this issue:
What is a weblog?
A useful definition is given by the weblog hosting firm TypePad who describe weblogs as "a way of publishing to the web one idea at a time. By simplifying the process of publishing, letting authors create posts easily, and making it simple to link to related ideas on the web, blogs make it easy to update a website while still making sure your words retain a clear, personal voice."
How do weblogs differ from websites?
With weblogs it is much easier to put material online and the nature of the medium anything between a few words or a long essay online. When new material is added online, you do not have to rearrange the rest of the content - It happens automatically. This contrasts to a conventional website. In addition, you can invite comments from webusers so that they can engage with what you have written online.
What are the potential benefits to lawyers?
It is very much in the case of the eye of the beholder. For example, there is a weblog written anonymously by a lawyer at feedmelegal which has the purpose of adding "another voice to those lauding the potential benefits of such technology, but purely in the context of the practice of law and the sharing of legal knowledge with clients, potential clients and, to some extent, the public generally."
Alternatively, weblogs can take a more open approach whereby they can enable lawyers to let their views known on legal issues. The law firm, Mills & Reeve have a blog called Naked Law written by their technology team, which I read often. According to their lawyer, Peter Wainman, blogging has had the benefits of enabling him and other lawyers to engage with the community and to raise the team's profile.
The main reason why I blog is that I have a strong interest in current affairs and technology. Blogging enables me to express my interest. I have only been blogging actively for about 5 weeks but my own experience has been that my firm's website has gone up significantly in the search rankings and I have obtained two new clients.
Alternatively, you do not have to blog on anything to do with law. I am aware of one lawyer who has a weblog on Harley Davidsons.
Which hosting package should I use?
In my experience there are 2 key packages which you can use namely, Blogger.com and TypePad
Blogger.com is now owned by Google and its main advantage is that is free and in a relatively short space of time you can set up a weblog. I think the main weakness of blogger.com is that the quality of templates is only average and if you want to adjust these you have to possess knowledge of HTML code.
TypePad is a superior product to blogger.com due to the ease with which you can set up a templates and can organise categories. In addition, you can easily analyse how many people have visited your site. What I like about TypePad is that the quality of templates is so high and that you need no knowledge of HTML code to adjust the templates. Whilst there is a cost, you receive a free 30 day trial.
TypePad is not without its weaknesses which their clients know about and these mainly focused on some well documented performance issues.
A more detailed comparison between the two packages has been written by an American marketing professional Emily Robbins.
If you decide blogging with TypePad is for you, the annual price varies from £49.95 to £149.95 per year depending on the type of package for you. Payment can be made monthly.
What is RSS?
One of the issues relating to weblogs is the fact that you can have RSS is a Web content syndication format. Its name is an acronym for Really Simple Syndication.
The technology of RSS enables Internet users to subscribe to websites that have provided RSS feeds and these are typically sites that change or add content regularly.
The RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data. This information is delivered as an XML file called an RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, RSS allows a website's frequent readers to track updates on the site using an aggregator.
Some weblogs (but not all) provide this - Recently I read that less than 10% of weblogs provide a RSS stream.
What are the dangers of weblogging?
Having been blogging for a relatively short space of time, I think a danger is that you can write something that you come to regret. Lawyers should be tuned to the defamation issues of blogging and sometimes you need to pause prior to publication of a post. With the nature of blogging, which encourages other users to make comments, you should always check (and edit) prior to publication.
What is podcasting?
Podcasting is often used to refer to independent audio shows that can be downloaded from the Internet. According to the online encyclopedia, Wikipedia: "Podcasting is a blanket term used to describe a collection of technologies for automatically distributing audio and video programs over the internet via a publish and subscribe model. Podcasting enables independent producers to create self-published, syndicated 'radio shows,' and gives broadcast radio or television programs a new distribution method."
What are the main benefits of podcasting?
The main significance for me is that it enables me to communicate with the online world using a different medium namely, my voice. It is a different way of communicating with the online world. Unlike streamed radio, you can listen to the podcast whenever you want.