The Guardian has a significant feature today on blogging. The newspaper refers to a report by a technology research company, Jupiter Research that bloggers and internet pundits are exerting a "disproportionately large influence" on society. Its study suggests that although "active" web users make up only a small proportion of Europe's online population, they are increasingly dominating public conversations and creating business trends.
More than half of the internet users on the continent are passive and do not add to the web at all, while a further 23% only respond when prompted. But the rest who do engage with the internet - through messageboards, websites and blogs - are helping change the national conversation, say researchers.
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