PRWeek is the leading weekly magazine for public relations practitioners working in all areas of public life with a circulation of 16,000 in consultancies and leading in-house private and public sector PR and corporate communication departments across the UK.
This week it includes a feature about blogging which stems from the fact that Orange has suspended its community manager, Inigo Wilson for comments made on his blog. Hannah Marriott of the magazine has written a thoughtful piece asking if companies should embrace blogging. It includes views of 4 people about blogging including ex Waterstones employee, Jo Gordon who was dismissed in connection with comments on his blog and myself. You can view the article in this file below.
Thanks for getting involved in this one Matt and well done for getting commentfrom Sun Microsystems. I think it does make a lot of sense.
The only thing I will add is that blogging is an interative medium so there is potential for loss of control of conversation. I think this is what really puts the frighteners on firms about blogging.
Posted by: Justin Patten | 04 September 2006 at 07:57 PM
Interesting post there.
I've been in contact with Michael Dillon (General Counsel) over at Sun Microsystems. In response to a question I asked him about legal concerns around blogging, he replied with this:
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Do I worry that someone might post
material confidential information that might impact our company?
Actually, I worry far less about blogs than I do emails. As you know,
it takes quite a bit of effort and thought to write an interesting post.
You also intend for it to be public. On the other hand, no one ever
thinks that their emails will be forwarded, especially externally.
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Makes a lot of sense eh?
Cheers,
Matt O'Neill
www.activ-media.com
Posted by: Matt O'Neill | 04 September 2006 at 02:49 PM