Generally when I meet people and explain that I am blogger and I think that blogging is really important, I obtain two kinds of reactions.
One, people express some interest in the subject and want to find out more.
The other reaction is more negative. Some people just think that the phenomena of blogging is something created by the media and geeks- Essentially it has little importance.
Irrespective of one's views on the benefits of blogging, organisations(especially law firms) need to lay guidelines about how employees blog in their personal time.
Why?
Consider this- According to this link in law.com, a temporary San Francisco prosecutor wrote on his personal blog about a misdemeanour case he was handling last December.
Unfortunately for the temp, the Superior Court Judge Curtis Karnow heard about it. And he did not like what he read.
Karnow did not find the postings prejudicial enough to throw out the entire case, as the defence wanted. But in turning down that motion to dismiss the case in April, the judge criticised ex-prosecutor Jay Kuo, calling his conduct "juvenile, obnoxious and unprofessional."
Karnow also stated his intention to send his written ruling to the State Bar.
Some observations:
1 It is search engine optimisation which is changing the way we are as a society- I do not know more details about this case but I suspect that the judge was able to find out details about this posting due to doing a "Google(or equivalent) search." You have to be so careful in what you write.
2 Most law firms(and other organisations) are totally ignorant about how easy it is to set up a blog and accordingly have not factored in what their staff could be writing about in their personal time.
3 There is real danger for law firms as they are frequently dealing with(what should be) confidential material which if disclosed could interfere with the administration of justice. You may not blog but chances are that your staff will.